Marketing /

Kotler, Philip

Marketing / Philip Kotler, Gary Armstrong, Dionisio Ibáñez - 10a. ed. - Madrid : Pearson, 2004 - 758 p.; 27 cm.

ISBN: 8420541982

Subjects--Topical Terms:
ESTRATEGIAS DE MARKETING
GESTION DE MARKETING
MARKETING MIX
PROCESO DE MARKEING

Universal Decimal Class. No.: 658.8