Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
00996cam a22003497a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
005710 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
armpuni |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160923155417.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160923s2001####xx#a##########000#0#und#d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9702601010 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
armpuni |
| Transcribing agency |
armpuni |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
es |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc |
Philip Kotler, Gary Armstrong |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México : |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
691 p.; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye Cd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
ADMINISTRACION LOGISTICA |
| Source of heading or term |
LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
ESTRATEGIA DE PRODUCTOS Y SERVICIOS |
| Source of heading or term |
LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
FIJACION DE PRECIOS |
| Source of heading or term |
LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MERCADO DE CONSUMIDORES |
| Source of heading or term |
LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MERCADODE NEGOCIOS |
| Source of heading or term |
LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
NUEVOS PRODUCTOS |
| Source of heading or term |
LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
PROCESO DE MARKETING |
| Source of heading or term |
LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
PUBLICIDAD VENTAS |
| Source of heading or term |
LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
VENTA AL DETALLE Y AL MAYOREO |
| Source of heading or term |
LEMB |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
LIBRO |
| Source of classification or shelving scheme |
|
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
JPA |
| d |
2004-02-04 |