Detalles MARC
| 000 -LEADER |
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| fixed length control field |
02044cam a22005057a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
000623 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
armpuni |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20161116130307.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160923s1992####xx#a##########000#0#und#d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9701001176 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
armpuni |
| Transcribing agency |
armpuni |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
es |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
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| Universal Decimal Classification number |
658.64 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Nogueira Cobra, Marcos Henrique |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing de servicios : |
| Remainder of title |
conceptos y estrategias / |
| Statement of responsibility, etc |
Marcos Henrique Nogueira Cobra, Flavio Arnaldo Zwarg |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
1992 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xvi, 280 p.;, 23 cm. |
| 500 ## - GENERAL NOTE |
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| General note |
Referencias bibliográficas al final de cada capítulo |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Caso engepetrox |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Caso planificación familiar |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Casos alfa turismo |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Dimensionamiento del mercado, estimación de demanda, potencial de mercado, pronóstico de ventas y el comportamiento del consumidor de servicios |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
El compuesto de servicios |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
El concepto de servicio y la segmentación de Mercado |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Estrategia de comunicación |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Estrategia de distribución de servicios |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Estrategia de mercadeo de servicios de ingeniería |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Estrategia de mercadeo de servicios de salud |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Estrategia de mercadeo de servicios de turismo |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Estrategia de mercadeo para bancos y compañías de seguros |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Estrategia de mercadeo para el sector de servicios de comunicación |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Estrategia de mercadeo para servicios públicos |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Estrategia de mercado directo |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Estrategia de servicios al cliente |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Estrategia de venta personal |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Golden cross |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Impacto del escenario ambiental en los servicios |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Mercadeo alimenticio- comida rápida, congelados y postres |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Planeamiento estratégico de servicios |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Refrigerios ligeros |
| 550 ## - ISSUING BODY NOTE |
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| Issuing body note |
Transporte Aéreo: un producto |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Zwarg, Flavio Arnaldo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
LIBRO |
| Source of classification or shelving scheme |
|
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| a |
MDC |
| d |
1994-12-09 |