Detalles MARC
| 000 -LEADER |
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| fixed length control field |
01455cam a22004457a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
000962 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
armpuni |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20160923145012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160923s1989####xx#a##########000#0#und#d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
84 86582 18 0 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
armpuni |
| Transcribing agency |
armpuni |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
es |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
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| Universal Decimal Classification number |
330.12 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
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| Universal Decimal Classification number |
338 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
65 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.1 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Flipo, J. P. |
| 245 10 - TITLE STATEMENT |
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| Title |
Gestión de empresas de servicios / |
| Statement of responsibility, etc |
J. P. Flipo |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
2a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Barcelona : |
| Name of publisher, distributor, etc |
Eada Gestión, |
| Date of publication, distribution, etc |
c 1989 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
250 p. + diag.; |
| Dimensions |
22 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye índice en p. 7 |
| 550 ## - ISSUING BODY NOTE |
|---|
| Issuing body note |
La innovación en los servicios |
| 550 ## - ISSUING BODY NOTE |
|---|
| Issuing body note |
El comportamiento de los servicios de estudios, asesoramiento y asistencia |
| 550 ## - ISSUING BODY NOTE |
|---|
| Issuing body note |
El desarrollo |
| 550 ## - ISSUING BODY NOTE |
|---|
| Issuing body note |
El marketing comercial |
| 550 ## - ISSUING BODY NOTE |
|---|
| Issuing body note |
El marketing interno |
| 550 ## - ISSUING BODY NOTE |
|---|
| Issuing body note |
Implicaciones para el marketing de la intangibilidad (dominante) de los servicios |
| 550 ## - ISSUING BODY NOTE |
|---|
| Issuing body note |
Implicaciones para el marketing derivadas del contacto directo cliente-prestatario |
| 550 ## - ISSUING BODY NOTE |
|---|
| Issuing body note |
La producción de los servicios |
| 550 ## - ISSUING BODY NOTE |
|---|
| Issuing body note |
La relación entre la empresa de servicios y su mercado |
| 550 ## - ISSUING BODY NOTE |
|---|
| Issuing body note |
Las empresas de servicios de estudios, asesoramiento y asistencia |
| 550 ## - ISSUING BODY NOTE |
|---|
| Issuing body note |
Las relaciones enternas de poder |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
GESTION |
| Source of heading or term |
LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MARKETING |
| Source of heading or term |
LEMB |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
SERVICIOS |
| Source of heading or term |
LEMB |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
LIBRO |
| Source of classification or shelving scheme |
|
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| a |
R G |
| d |
1995-07-11 |