| 000 | 00996cam a22003497a 4500 | ||
|---|---|---|---|
| 001 | 005710 | ||
| 003 | armpuni | ||
| 005 | 20160923155417.0 | ||
| 008 | 160923s2001####xx#a##########000#0#und#d | ||
| 020 | _a9702601010 | ||
| 040 |
_aarmpuni _carmpuni |
||
| 041 | _aes | ||
| 080 | _a658.8 | ||
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aMarketing / _cPhilip Kotler, Gary Armstrong |
| 250 | _a8a. ed. | ||
| 260 |
_aMéxico : _bPearson Education, _c2001 |
||
| 300 |
_a691 p.; _c27 cm. |
||
| 500 | _aIncluye Cd | ||
| 650 | 7 |
_aADMINISTRACION LOGISTICA _2LEMB |
|
| 650 | 7 |
_aESTRATEGIA DE PRODUCTOS Y SERVICIOS _2LEMB |
|
| 650 | 7 |
_aFIJACION DE PRECIOS _2LEMB |
|
| 650 | 7 |
_aMERCADO DE CONSUMIDORES _2LEMB |
|
| 650 | 7 |
_aMERCADODE NEGOCIOS _2LEMB |
|
| 650 | 7 |
_aNUEVOS PRODUCTOS _2LEMB |
|
| 650 | 7 |
_aPROCESO DE MARKETING _2LEMB |
|
| 650 | 7 |
_aPUBLICIDAD VENTAS _2LEMB |
|
| 650 | 7 |
_aVENTA AL DETALLE Y AL MAYOREO _2LEMB |
|
| 700 | 1 | _aArmstrong, Gary | |
| 942 |
_cLB _2cdu |
||
| 945 |
_aJPA _d2004-02-04 |
||
| 999 |
_c5709 _d6884 |
||