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020 _a8420541982
040 _aarmpuni
_carmpuni
041 _aes
080 _a658.8
100 1 _aKotler, Philip
245 1 0 _aMarketing /
_cPhilip Kotler, Gary Armstrong, Dionisio Ibáñez
250 _a10a. ed.
260 _aMadrid :
_bPearson,
_c2004
300 _a758 p.;
_c27 cm.
650 7 _aESTRATEGIAS DE MARKETING
_2LEMB
650 7 _aGESTION DE MARKETING
_2LEMB
650 7 _aMARKETING MIX
_2LEMB
650 7 _aPROCESO DE MARKEING
_2LEMB
700 1 _aArmstrong, Gary
700 1 _aIbáñez, Dionisio
942 _cLB
_2cdu
945 _aJPA
_d2007-03-22
999 _c5948
_d7123